The marketplace isn't what it used to be.

Life moves pretty fast when you're managing a small or mid-sized business. Consumers are fickle, new competitors appear everyday, and internet goliaths can release features that obliterate entire businesses without warning. The best ways to remain competitive in the face of a shifting landscape are genuine connections with consumers and superior branding. Both are most effective when rooted in deep insights. We can evaluate the landscape and help elucidate consumer decision-making processes to give you the competitive advantage you need.

Make the most of your budget.

Each project takes money from another opportunity, so you need confidence that you're making the right investments. Deep knowledge and actionable insights enable you to make better strategic decisions, so you can get your marketing right the first time and make the most of your investments.

And plan for the future.

Futurists aren't fortune tellers, studying crystal balls to divine the future. They're students of trends and history that pore over data in a quest to separate signal from noise and predict the future. Sounds familiar, right? “Futurist” is one of the many hats worn by small and mid-market business owners.

To survive, you need to understand today's market but, to thrive, you need to anticipate the future. SBI identifies and analyzes relevant data and takes a pragmatic approach to reporting so you'll have the information you need to position your company for the future.

Your job description is “whatever it takes.” So is ours.

When you work for a small or mid-market business, you don't have the luxury of sticking to your job description and leaving the rest for someone else. You have to think about what it will take to move the business forward and how to accomplish the tasks along the way with limited resources. SBI works the same way. While competitors are working to homogenize research to productize offerings for resale to other clients, we're looking at each individual business' unique needs.

Contact us now to see how we can help or review some potential solutions below.

Solutions

At SBI, we're not trying to scale by selling the same generic report to a dozen different companies. Each of our projects is bespoke, tailored to your specific business and question, so you can feel confident that you're making the most of your research investment. Find some relevant expertise below, or contact us now and tell us a little about your research needs.

• Digital Marketing Audit: We'll dive deep into your digital work across channels to make recommendations on improvements that will drive engagement and revenue.
• Situation Analysis: A business school classic that will never go out of style. We'll take an in-depth, 360-degree look at your marketing work then identify strategic opportunities and key leverage points.
• Behavioral Analysis: A journey into the hearts and minds of your audience to answer questions about why they're choosing your competitors, why they're not renewing, or how we can ethically nudge them into behaviors that are more beneficial to both the customer and the business.
• Competitive Review: We'll look at competitive positioning, messaging, and/or strategic work to identify opportunities in the marketplace.