Marketing isn’t sorcery, it’s science.

To grow your business, you need actionable insights based on professional marketing research from experienced practitioners. Our founder got her start in marketing at a tech startup before delivering insights to the world’s largest brands for the world’s largest advertising agency and teaching behavioral economics at the university level. We’ve got the expertise you need to grow your business.

And your business is unique.

Leading marketing consultancies defend their profit margins by using the same templates and methodologies for every client, which means you’re often paying for information that’s not helpful. At Sullivan Behavioral Insights, we know that marketing research isn’t valuable unless it’s relevant and actionable. That’s why each project we do is fully customized to your business and your needs.

Your business deserves the best.

Our bespoke approach to research and reporting ensures that you’re only paying for what you need, making world-class marketing research and strategic insights attainable for your business.

The best insights are evergreen.

When you work with SBI, we’ll learn about your challenges then apply broad expertise in multimodal research, cross-channel analysis, marketing strategy, usability analysis, and behavioral economics to deliver the intelligence you need. Research that’s customized to your needs will result in evergreen insights and fresh strategies that will help you edge out the competition and grow your business.

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